If you love what you do, you never have to work another day in your life!

Why Racing Events Inc. offers athletes of all abilities, from the elite level to the back of the packers, the chance to successfully train for and complete various types of races including fun runs, triathlons, adventure events and more while raising awareness and funds for important community causes.

We will provide you with the guidance, support, resources and various types of training programs to help inspire you every step of the way.

We believe in fitness, family and fun! We work really hard to give purpose to your training and help you get into great shape. In addition, we focus on including great music, live bands, a party atmosphere, fun post-event festivities and awesome swag bags to make sure your experience is a blast! And finally, we are committed to making our events family friendly and involve the kiddos to help inspire them to a life-long active and healthy lifestyle.

Sherri McMillan

Sherri McMillan

President / Motivational Mama

I have been participating in Triathlons and Runs for over 25 years. I love the feeling you get when you cross the finish line, I love training to reach for your best and knowing you gave it all you got and I love the camaraderie amongst participants as we share race stories and a common vision of finishing!

As the owner of Why Racing Events it's my goal to host events that are fun, family-friendly, safe, organized and provide a positive racing experience for all. You will often see me participating in our events as well as other events around the area - it's my form of quality control and getting ideas for our races- and I welcome feedback. Let me know what we did well and what we can do better so we can create world-class events.

I have a Master's Degree in Exercise Physiology, own a Fitness & Training studio and have been helping people adopt a healthy and fit lifestyle for more years than some of our athletes have been born!  No matter what my role, "I believe in achieving dreams, challenging one's individual limits, training hard and becoming the best that you can be. When you make a commitment and focus your mind on any endeavor, anything is possible. Fitness and racing can make you feel alive and take you beyond your wildest dreams. I couldn't ask for a better career. To know that I've played a small part, directly or indirectly, in helping someone cross the finish line and the positive benefits of that is about as rewarding as it gets."

If you need to contact me, please email at

My WHY? To be fit enough to do whatever I want to do whenever I want to do it! To keep up with my kids. To reach for my best and challenge myself. To enjoy the outdoors. To explore. To stay young. To Run. To Bike. To Hike. To Tri. To Du.

Shantina Fox

Shantina Fox

Event Director

I am passionate about helping people find their strength and motivation as they cross the finish line! I have worked in the Event Management industry for over 7 years and I strive to bring a great deal of organization and customer service to all of our events. It's my goal that our races are safe, fun and inspirational. I have the privilege of working with wonderful fitness professionals, volunteers and athletes. I love reading, snowboarding, hiking, running and going on walks. And of course, spending time with the ones I love.

If you need to contact me, please email me at

My Why?  To have fun. To host the best events in the area. To give back. To reach for my best.

Lilian Overby

Lilian Overby

Registration and Promotions Manager

At Why Racing Events, my goal is to make sure every athlete has a positive experience with us from the time they register for our events to ultimately, when they cross the finish line. I want to make sure that we answer every question promptly and that every athlete feels welcome, taken care of and leaves excited to race in our next event! I look forward to helping all of our athletes - from our competitive champions to those who will be crossing the finish line for the first time - you are all very special to me! Away from work I enjoy shopping, hanging out with my friends and family and spending time outdoors. 

If you need to contact me, please email me at

My Why?
  To have fun. To make a difference. To laugh. To strive for excellence in all we do! To provide WOW Customer Service!

Erin Stone

Erin Stone

Run Course Manager

As Why Racing Events Run Course Manager, my goal is ensuring that athletes at all of our events have a safe, well-marked and inspirational run!  I’m a lifetime athlete and have competed in triathlons, runs and many other events for over 20 years.  I take pride in approaching our run courses from the perspective of an athlete and competitor, so you’ll never have to guess which direction to turn or be surprised by a potential hazard.  You can be confident that I have personally ridden and/or run every course that I’m responsible for to ensure it is marked clearly and accurately, with a little motivation sprinkled in for good measure!  I am proud to be part of the Why Racing Events team and an amazing community of athletes!

In addition to my responsibilities with Why, I coach triathletes, runners and cyclists of all levels, and am currently training to achieve my goal to qualify for the Ironman 70.3 World Championships. I welcome your suggestions, feedback or ideas for how to make the run courses at Why Racing Events more enjoyable and stress-free.  Contact me any time at

My WHY?  To share my passion for triathlon and sport. To aim high and achieve. To stay fit, healthy, strong and balanced. To be inspired by all of you.

Rod and Karissa Schoene

Rod and Karissa Schoene

Aid Station Managers

What is our Why? Life… Living life to the fullest is our Why!

As a couple that basically grew-up together and have navigated through this world together for the past 24 years, we continue to surprise ourselves and genuinely love competing together and working for Why Racing together. As a team, our goal is to support our athletes and volunteers and keep them hydrated on our course. We enjoy all life has to offer and we are very fortunate to live in the great Pacific Northwest and take advantage of all the amazing landscapes that surround us.

If it’s not a Why Racing Event you see us at, it may be at an ultra marathon trail event. We believe it takes a community host a race and we love this community we belong to. 

When we are not on a course or a trail, we are in a gym or on a field supporting our two amazing kids and their passions. Life is hard and GO RUN!

If you need to contact either one of us, please email

George Heiskell

George Heiskell

Swim Course Manager

I grew up in Texas on a huge lake where I started water-skiing at the old age of five and was taking the boat out by myself by the time I was twelve.   I went into the Army my senior year of High School so I could graduate early.  I spent six years in the Army as a Recovery Specialist.  Not as ominous as it sounds.  Basically whatever the Army could lose, break, or crash, I would go find and recover.  During that time, I fell in love with scuba diving and surfing.  I have actually had a Dive Master tell me that my certification card was older than he was, 1974.  Now days I live in a floating home on Hayden Island and ski, wakeboard, and surf as often as possible.  I took up kite boarding last year but still not very good at it yet, still learning something every day.  Nowadays I am the Director of Engineering and Security at the Hotel Monaco here in Portland.  I’ve worked with several hotels in my 35 years of doing this and have many stories that I am willing to share such as getting to meet three presidents over the years because of my security background.  I look forward to seeing some old friends and meeting new friends on this next adventure. 

My WHY? Anything water related...Paddle-boarding, surfing, wakeboarding, water-skiing, boating, kite-surfing, scuba diving and just hanging on the water.



Why Racing Events Inc.
1011 Broadway, Vancouver WA 98660
360.574.7283 (fax)


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