Contact - Why Racing Events


If you love what you do, you never have to work another day in your life!

Why Racing Events Inc. offers athletes of all abilities, from the elite level to the back of the packers, the chance to successfully train for and complete various types of races including fun runs, triathlons, adventure events and more while raising awareness and funds for important community causes.

We will provide you with the guidance, support, resources and various types of training programs to help inspire you every step of the way.

We believe in fitness, family and fun! We work really hard to give purpose to your training and help you get into great shape. In addition, we focus on including great music, live bands, a party atmosphere, fun post-event festivities and awesome swag bags to make sure your experience is a blast! And finally, we are committed to making our events family friendly and involve the kiddos to help inspire them to a life-long active and healthy lifestyle.

Sherri McMillan

Sherri McMillan

President / Motivational Mama

I have been participating in Triathlons and Runs for over 25 years. I love the feeling you get when you cross the finish line, I love training to reach for your best and knowing you gave it all you got and I love the camaraderie amongst participants as we share race stories and a common vision of finishing!

As the owner of Why Racing Events it's my goal to host events that are fun, family-friendly, safe, organized and provide a positive racing experience for all. You will often see me participating in our events as well as other events around the area - it's my form of quality control and getting ideas for our races- and I welcome feedback. Let me know what we did well and what we can do better so we can create world-class events.

I have a Master's Degree in Exercise Physiology, own a Fitness & Training studio and have been helping people adopt a healthy and fit lifestyle for more years than some of our athletes have been born!  No matter what my role, "I believe in achieving dreams, challenging one's individual limits, training hard and becoming the best that you can be. When you make a commitment and focus your mind on any endeavor, anything is possible. Fitness and racing can make you feel alive and take you beyond your wildest dreams. I couldn't ask for a better career. To know that I've played a small part, directly or indirectly, in helping someone cross the finish line and the positive benefits of that is about as rewarding as it gets."

If you need to contact me, please email at

My WHY? To be fit enough to do whatever I want to do whenever I want to do it! To keep up with my kids. To reach for my best and challenge myself. To enjoy the outdoors. To explore. To stay young. To Run. To Bike. To Hike. To Tri. To Du.

Shantina Fox

Shantina Fox

Event Director

I am passionate about helping people find their strength and motivation as they cross the finish line! I have worked in the Event Management industry for over 7 years and I strive to bring a great deal of organization and customer service to all of our events. It's my goal that our races are safe, fun and inspirational. I have the privilege of working with wonderful fitness professionals, volunteers and athletes. I love reading, snowboarding, hiking, running and going on walks. And of course, spending time with the ones I love.

If you need to contact me, please email me at

My Why?  To have fun. To host the best events in the area. To give back. To reach for my best.

Karissa Schoene

Karissa Schoene

Marketing & Partnerships Director

I approach each Why Racing Event as a challenge to give our athletes an experience that  they can’t wait to tell their friends and family about and they can’t wait to come back and do it again! With the amazing Why Racing Event team we have from start to finish of our events, it is my goal to make sure our athletes feel the WHY LOVE that we all provide.

Having grown up in the Northwest, knowing the local communities we host our events in gives us the cutting edge to provide this experience that our athletes have come to expect from Why Racing Events. I love to be part of the team that provides this in the Northwest.  

It is a family affair, I can’t do this without my family around me. From my husband on course, to my family and friends either a sponsor, vendor, volunteer or athlete at each of our events my “WHY” is because I love the people! I love the competitive edge, I love to see people push their limits, I love the environment and I love our community.

If you need to contact me, please email me at

My Why? to keep up with my husband and kids, show my kids to be good humans and enjoy all life has to offer throughout our beautiful countryside and beyond. 

Jennifer Lyman

Jennifer Lyman

Registration and Promotions Manager

Our races start with Registration, so every part of the experience is important to me.  My goal is to make every athlete feel like family!  I want to see athletes and families grow into each event, returning year after year because it’s the best event they’ve ever been to and they can't wait to do it again!  

I’m proud to be part of a company that gives back in every way possible, donating time and money to local charities, non-profits, clubs, and schools through every event.

If you need to contact me, please email me at 

My Why?
 Because everyone has the potential for big things, no matter how small they are.  Because I can make a difference.  Because as long as I can run, I will.  Because it matters.

Jaquie Bruchert

Jaquie Bruchert

Volunteer Director

Being a part of Why Racing I strive to bring excellence, positivity, encouragement and fun to every event. I am excited to work alongside a great team of wonderful people as well as working with our outstanding volunteers! I have always loved sports and being active so seeing our athletes come out to our events whether they are just starting or seasoned athletes brings great joy to me. My goal is to help make the events run smooth and be a wonderful experience for everyone. Looking forward to meeting you and cheering you on!

If you need to contact me, please email me at:

My Why- To bring joy and encouragement to everyone. To be a part of the community.

To be active. To be inspired. To bring excellence. To reach for my goals and to help others reach theirs.

George Heiskell

George Heiskell

Swim Course Manager

I grew up in Texas on a huge lake where I started water-skiing at the old age of five and was taking the boat out by myself by the time I was twelve.   I went into the Army my senior year of High School so I could graduate early.  I spent six years in the Army as a Recovery Specialist.  Not as ominous as it sounds.  Basically whatever the Army could lose, break, or crash, I would go find and recover.  During that time, I fell in love with scuba diving and surfing.  I have actually had a Dive Master tell me that my certification card was older than he was, 1974.  Now days I live in a floating home on Hayden Island and ski, wakeboard, and surf as often as possible.  I took up kite boarding last year but still not very good at it yet, still learning something every day.  Nowadays I am the Director of Engineering and Security at the Hotel Monaco here in Portland.  I’ve worked with several hotels in my 35 years of doing this and have many stories that I am willing to share such as getting to meet three presidents over the years because of my security background.  I look forward to seeing some old friends and meeting new friends on this next adventure. 

My WHY? Anything water related...Paddle-boarding, surfing, wakeboarding, water-skiing, boating, kite-surfing, scuba diving and just hanging on the water.



Why Racing Events Inc.
2310 E 2nd Street, Suite A
Vancouver, WA 98661
360.574.7283 (fax)


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